Economic Marketing Considerations for Multinationals
Number of pages:
11
ABSTRACT:
An 11 page paper discussing the effects of varying levels of economic development on marketing efforts and the chances for their success in international markets. The economic inequalities that have always existed are becoming even more pronounced in many regions of the world, and marketers need to be realistic in the possibilities that exist in any market. Per capita income remains an important determinant in the attractiveness of a specific market, but purchasing power parity (PPP) often will yield a far different picture of average disposable income. PPP can be either higher or lower than per capita GDP; overall economic conditions need to be carefully considered. Bibliography lists 8 sources.
FILE NAME:
File: CC6_KSm-intl.doc
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